Sunday, January 06, 2008

Tracking Shoppers

TechCrunch has an article about a new application that allows store managers to track where customers walk in their stores. The system uses radio receivers that listen for the pings the customers' cell phones send out periodically.

I'm not sure if there are privacy implications here or not. The system can tell people apart but can't identify them. Plus I suppose people could just turn off their phones if they are worried about this sort of thing.

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