I was watching a Ford TV commercial the other day and the people in it kept going on and on about how their Ford "made them feel safe". I couldn't help wondering why they would care how safe they felt, surely they would rather actually be safe than feel safe?
Then I came across this article by Malcolm Gladwell (author of the Tipping Point and Outliers) from 2004 about SUVs and the feeling of safety. He discusses how the quest for the feeling of safety has lead us away from actual safety (and caused many other problems as well).
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